Too many business leaders think the latest marketing or sales strategies are the key to growth and building a freedom-based business. They fail to realize that all the strategies in the world won’t work without a strong mindset.

The concept and idea behind developing your mindset have been relegated to cute Instagram Memes. It’s not taken seriously enough, and it shows in the lack of growth for too many business leaders. Spending the time and energy to develop your mindset creates a successful life and helps you accomplish your goals.

There are some core growth mindset shifts every leader should consider making to accomplish their goals. Using solid growth strategies is essential to double your revenue, make more of an impact, and create a free life.

Here are three practical and powerful growth mindset adjustments that help leaders foster success, accomplish their goals, and experience true freedom.

1. Stop trying to live up to outside expectations. 

The question you have to ask yourself is, whose life are you living? If you sat and thought about how you spent your time and the things you focused on, you’d probably be a little surprised. It’s not uncommon for too many people to live their life based on outside expectations. 

You’ll never live a successful life or create your freedom if the goals you are working towards aren’t your own. A growth-optimized mindset happens when you have absolute clarity about what you want to accomplish and how you want to spend your time. 

You’ll create amazing growth when you stop caring about others’ thoughts and stop trying to live up to outside expectations. Your goals and how you spend your time working to achieve those goals have to come from knowing what you want for yourself. 

Your goal is to become the best version of yourself in every area of your life. It’s to embrace who you are and what makes you tick. Creating success means you become the strongest and most authentic version of yourself.

2. Start each day with YOU activities. 

It’s not uncommon for other people’s priorities and the pings of life to be the first thing you think about when you wake up. You’re pulled to take care of all the things that feel urgent instead of thinking about how you want to spend the first part of your day. The path to doubling your revenue starts with prioritizing the things you need to do to get there.

Instead of starting your day working on tasks for others, you should start your day working on tasks that help you grow your life and business. Starting your day being focused on YOU activities leads to accomplishing more and increasing your revenue. 

Starting each day with you activities is a form of self-love and self-care. It’s how you make sure you have the first priority and that your needs are taken care of before you think about the outside world. Give yourself permission to treat yourself better. As you take better care of yourself, the result will be growth and freedom in other areas of your life.

“Change your language, change your mindset, change your actions, change your life.” – Danny Stone

3. Take everything you do in your business seriously. 

Gary Vaynerchuk has said, “one is greater than zero.” There is a temptation to only focus on the numbers when you’re starting out. When those numbers are low, it feeds into negative self-limiting beliefs. This then creates a situation where the business leader does not take things seriously enough.

The path to more revenue and a life of freedom happens when you take everything you do seriously from day one — no matter who is watching. You create content as if one million people are reading it, you show up powerfully even if it feels like no one is watching, and you put your best into everything you do. 

Taking everything seriously puts your best work out of the world, and when more eyeballs see that, they tell others — you grow. Be your biggest cheerleader and shine even though no one may be looking. Treat everything you do seriously, and it will pay dividends later. 

Nothing is stopping you from living an unlimited free life in which you experience growth and true happiness. You can double your revenue and have the financial freedom to help you enjoy all the benefits of life. It starts in your mind.

These growth mindset adjustments help you prioritize yourself and practice healthy mental wellness habits. A strong mindset will be the fuel that enables you to grow for years to come.

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I am lucky. I believe in luck. BUT My success did not come from luck.

You see, what we do every day lays the groundwork for our luck in many ways. When we achieve our goals, the actions we take and habits we create inform elevated versions of ourselves. From that place luck can spring eternal.

Before we talk about the practical steps to setting ourselves up for success and luck, let’s take a look at what we’re searching for in the first place. 


Right now, you may be anticipating what you expect to feel when you achieve your goal. Life will be better when you get there. You can already see yourself basking in the sunlight of your personal achievement. 

I want to give you an insider’s secret. You don’t have to get to the finish line to start feeling the way you expect to feel when you reach the goal. We set goals, yes, because we have things we want to achieve in our lifetime but we really set them because we are going after the feeling we expect to have when we achieve those goals. 

Simply put, our thoughts are what drive our feelings and emotions and you are in control of your thoughts. Yes, you are in control of your feelings, right now, at this moment.

Your first action step is to get clear on the feelings that your end goal will bring, then start to bring those feelings into your here and now. 

For example, do you think hitting a certain revenue goal will make you feel abundant and less concerned about paying your bills? Do you want to make more income so you can be more generous? How can you start to practice those feelings of generosity and abundance today? What do you need to think to become more generous? When you are abundant what thoughts are you thinking as you fall asleep at night? 

When you start thinking the thoughts that make you feel the emotions of your desires you are really on to something because you’ve tapped into the energy of flow, and that will get you to your goal so much faster. 


92% of people don’t reach their goals. Why? Because it’s hard work. Part of that hard work is becoming a new person. The person who climbs Mt Everest is not the same person who can currently hike a hill. Years ago I did a triathlon — I always was last as in physical education. I wasn’t an athlete… to finish a triathlon I had to become a new version of myself. The version of me who was a triathlete.
Since I had never done a triathlon, nor was I anything close to an athlete I had no past experience to pull from. So I had to sit down and get clear on what the version of me who had completed a triathlon looked like and even more importantly felt like. 

Feelings of accomplishment, fitness, strength, and confidence came to mind. Tapping into what I had to think and do to feel these feelings gave me a roadmap to who I needed to become before I ever crossed the finish line. 

You become the person who has achieved the goal while you’re in the process of getting to your goal.  

Understanding the feeling you want and visualizing the person you need to become sets a rock solid foundation for the tactical part of reaching your goals. Not having this foundation in place is the difference between goal achievers and goal wishers.

“Luck is when an opportunity comes along and you’re prepared for it.” – Denzel Washington


To become the new version of you, you need to put new habits into place. Here’s why… 

95% of our day is run by our subconscious mind. 95%! This means, for the most mindful person, only 5% of our day is actually run through our prefrontal cortex, the part of our brain where we do thought work. The other 95%? You guessed it, it comes from your habits. 

So when you want to create sustainable change in your life, you set yourself up for success by rewiring that change into your habits.

#1. Get super specific about what you want to do.  

Habits need clarity and routine. To form a new habit, you need to get detailed on what that habit looks like and how you will execute it. 

Let’s take a look at the difference:

Unclear habit without a routine: “I need to spend time on LinkedIn to help build my business.” 
Clear habit with a routine: “On Mondays, Wednesdays and Fridays, right after lunch, I’m going to spend 30 minutes on LinkedIn.” Then you schedule this habit right into your calendar. 

#2. Habits instill when they are comorbid.

Everyone talks about brushing your teeth and putting your workout clothes next to your toothbrush! But how many things can you put next to your toothbrush?! 

To spare your toothbrush think about other habits you can use to connect your new habit. 

Eating lunch 
Getting dressed 
Taking a shower 
Cleaning the house 
Cooking dinner 

Remember, you already have so many subconscious day-to-day habits… get creative and think about where you can leverage the habits you already have in place. 

#3. Habits that require PHYSICAL movement are much easier to embed.

It’s so much easier to set a new habit by doing something versus desperately trying to NOT do something. Consider this, going for a walk is much easier than willing yourself to not snack after dinner.
Your new habit doesn’t have to involve an all out workout, but think about how you can create new physical cues around something. Maybe after dinner you boil water for a cup of tea instead of eating cookies.

#4. Incorporating your senses makes it easier to rewire new habits.

I’m a full blown chocoholic. I seriously did not think that I could go a day without eating it. When I found myself eating too much of it, I knew I had to bring in the habit reinforcements. I found a cinnamon tea that I love. Smelling and tasting this tea has replaced my need for chocolate every day. A miracle, indeed. 

#5. Lower the barrier of entry for your new habit. 

Simply put, set yourself up for success. Want to cut down the amount of time you spend on social media? Delete the app from your phone. This will also kick up your awareness factor.
When you are aware of what you are or aren’t doing, you are using the 5% of your brain that can make a thoughtful decision versus relying on the 95% of your brain that makes decisions based on your subconscious.


Knowing that you have the ability to create your own success and yes luck is life changing. However, let’s not underestimate all of your hard work. Be sure to celebrate your success and luck. 

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Have you ever felt inadequate? It turns out we’re not alone. Studies show that seventy percent of us suffer from Imposter Syndrome. The tendency to doubt our abilities and feel like a fraud was first observed by Pauline Clance and Suzanne Imes in 1970. These two clinical psychologists found to their surprise that imposterism was most common in high performers.

Maya Angelou, the legendary poet, admitted, “I’ve run a game on everybody, and they’re going to find me out.” Albert Einstein, whose name is synonymous with genius, confessed, “I am an involuntary swindler.”But why is this? Achievers tend to set loftier goals than the average person. As a result, they experience a disproportionate amount of failure, forcing them to face their shortcomings.

Thus if you feel “I’m Not Enough” voice in your head, you’re stepping up to a challenge. Use the techniques below to overcome your doubt: 

Recognize If You Have It

The first step is to consider if you suffer from imposter syndrome or a short-term lack of confidence. The former is chronic; the latter is temporary. When starting a new career or endeavor where you lack knowledge or expertise, it’s normal to lack confidence. That humility can be valuable if it prompts you to get the help you need. But if you feel persistent inadequacy, even in areas where you’ve found success, it’s a problem. It’s diffuclt to objectively self-diagnose, so I recommend taking an online Impostor Syndrome Test to see if you’re at risk.

Personify Your Critical Inner Voice 

Your inner critic is the subpersonality that judges and demeans you. Everyone has self-doubt, but this voice shouldn’t be ongoing and debilitating. It shouldn’t contradict facts and objective reality. The trouble is that most of the time, the voice sneaks under our radar. It manifests in a subtle hesitation to speak up or to introduce ourselves. Our critic can be so faint that we might question if it even exists.Don’t let it hide – personify your inner critic. How does it look and sound? What are the insidious ways that it tries to undermine you?

Consider the Impact on Your Life

Real change occurs when “should” turns to “must.” If you think you “ought” to get in shape, shore up your finances, or start dating again, you won’t. The work seems more painful than the consequences. But what if you flipped it around and started recognizing the pain of doing what you’ve always done? Consider how the imposter experience has held you back and kept you from the life you desire. What opportunities have you neglected? What experiences have you missed because you felt unworthy? What regrets might you have in the future if your life continues this way? The purpose of this reflection is to build an ironclad will to overcome impostorism.

 “We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.” – Jim Rohn

Ask Yourself This Question

Once you’ve identified your inner critic, call it out. Let’s say it whispers in your ear, “You don’t know enough to get started.” Start by asking yourself: is this self-criticism genuine, and does it matter? Often, ignorance can be helpful when it’s paired with humility. It can lead to better questions, more listening, less preconceived notions. You also can typically learn things as you go. When I started my blog, I knew nothing about creating a website, marketing, or editing. If I had taken a course beforehand, I probably would have forgotten most of it. See how I reframed that weakness as a strength? The next step is to ask yourself: are my inner doubts productive? Even if the suspicions are valid, are they getting you any closer to your goals, or are they just noise? 

Avoid the Perfectionism Trap

Impostorism is closely related to perfectionism. The perfectionist sets a near-impossible standard for themselves in most activities. It’s essential to do your best, but recognize that you’ll never be or do perfect work. If you can never pass your bar, you’ll look at every effort as a failure, creating a negative feedback loop. Your inner critic will chide, “I told you so. You’re not cut out for this.” Give yourself a break; allow yourself room to fail. Do that, and you’ll find that your fear of failure will start to subside. The excitement of learning and growth will take its place. Another technique is to focus on the process instead of obsessing on the product of your efforts. You can control your habits more than the end product.

“And now that you don’t have to be perfect, you can be good.”  – John Steinbeck

Strengthen your Mind

If you wanted to get stronger, you would go to the gym and lift weights regularly. The same type of strength training works for our minds. Take time daily to visualize your success in the future as vividly as possible. It can also be valuable to cherish your past victories. Most of us reflect on what didn’t work out in the past; the tough breaks, the losses. Instead, think about the times you accomplished something hard for you at the time. It doesn’t have to be grandiose – it could be the first time you rode a bike or drove a car. Or perhaps you aced a difficult test, graduated from a challenging program, or got a promotion. The point is that you proved to yourself you could stretch beyond your limits, and so you can do it again. 

Don’t Go it Alone

Remember earlier when I mentioned that 7 out of 10 people suffer from imposter syndrome? If you’re honest with yourself and others about this issue, they’ll likely empathize because they’re going through it too. They probably could use your help! Don’t hesitate to ask for help, and don’t wait to give it to others. Build a team around you that can support you and uplift you. There are plenty of places to find support: online communities, mastermind groups, mentoring circles. If you prefer 1:1 help, seek out coaches, mentors, and close friends. Hollywood glamorizes the lone wolf, a rags-to-riches hero that does it all themselves. It sounds cool, but no one succeeds alone. Every high achiever had a team that have helped them along the way,  build yours.

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The hot and cold approach doesn’t work long-term, but it’s familiar. Someone has a revelation and gets committed to changing their life — they commit to working hard. After a few months, the shine and excitement wear off, and the real growth work begins. It’s at this point that a lot of success-seekers stop doing the work.

If you’re going to experience exponential growth in your life, you’ll need a sustainable path to success. There is no finish line, and becoming an elite leader means you set goals that feel impossible. If you’re hitting every one of your goals, you’re not swinging hard enough. Becoming an elite 1% action-taking leader means employing and implementing optimization strategies that lead to growth and success. Here are three techniques elite leaders use to do the work and develop lasting success.

1. They make their personal growth a primary priority

The call of the world and the things on your to-do list can easily dominate your time. It’s not uncommon to go throughout your entire day and realize you haven’t worked on any of your goals. You’ve spent a whole day doing things for others. Elite leaders understand that to have enough energy and capacity to help others, they must first be complete. They become elite by making their goals, desires, and ambitions the primary priority each day. 

Elite leaders start their days working on the personal habits that help them get closer to their goals. They start each day focused on themselves so that they can fill up their self-care gas tank. It’s from this whole place that they can be better for others in their life. 

Stop letting clients, family, friends, and strangers on the Internet drain you. If it’s been weeks since you spent any time working on what lights you up, it’s time to make a shift. The journey to creating success should be filled with many fun YOU moments. Other people’s priorities and demands of your time and energy don’t have to be something you follow if you don’t want to. Be sure to take care of your needs and goals first, and then think about helping others.

“The swiftest way to triple your success is to double your investment in personal development.” – Robin Sharma

2. They cultivate self-motivation and use it to do the work consistently. 

Life would be fantastic if things magically worked out as planned as soon as we started pursuing our goals. Often, challenging circumstances arise, and it’s at that point, we need the motivation to stay focused on the path to success.

Elite leaders understand that motivation has to come from within. While there can be a catalyst of motivation in your life — the long-term driving motivation comes from a commitment to doing the work no matter what. Don’t put your motivation in the hands of other people or external circumstances. Success requires that you stay hungry, you do the work even when you don’t feel like it, and you use each experience along the way to fuel your fire. 

If you can’t learn how to tap into your internal sources of self-motivation, you’ll get stuck when your eternal motivation sources aren’t available. Become an elite leader by being your motivation source and consistently doing the work even when you’re not feeling one hundred percent. 

3. They use progress as a measuring stick of success and confirmation of their path.

When you think about what success means, your mind defaults to the end result. You think about the weight loss, better relationships, more sales, a better job, and all of the fun accomplishments you can achieve. However, if you measure success simply by the end result, you’ll end up frustrated because major goals take time to accomplish. As you do the work and don’t get to the results soon enough, you’ll get tempted to quit. 

You should consider measuring success by the progress you make as you put in the work. Have you lost ten pounds of your forty-pound goal? Celebrate! Have you gotten three new clients in your business? Cheer. Progress is what our subconscious craves more than the result. It shows us that we’re getting closer to those significant goals. Elite leaders celebrate the process and use it to build up their self-motivation. 

“Failure is success in progress.” – Albert Einstein

It’s a great time to pursue success and become an elite leader at what you do and want to accomplish. The path to success starts with your mindset. Optimizing your mind gives you all the fuel you’ll need to take action. Don’t settle for a good enough life. Shatter the barriers in your mind and claim the wonderful life that you deserve.

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When it comes to self-help, there are usually two general notions that are promoted: Individuals have a growth mindset, or alternatively, they possess a fixed mindset. Those with a growth mindset are always trying to improve themselves by learning new things or fostering their own growth. On the other hand, those with a fixed mindset believe that nothing can change and continue on as they are, regardless of how they perceive their lives and how unhappy they may be.

Can you relate to this? While you may be tempted to focus solely on your growth and may therefore work, grind, and focus on achieving your goals, you must find a healthy balance between work and relaxation to excel in self-development and increase your productivity. Let’s take a look at what a growth mindset is, and how you can use it to better yourself!

Introducing: The Growth Mindset

So, what is a growth mindset? How does it differ from the fixed mindset? Growth requires that you use more than one strategy but that you also include relaxation and rest in your self-development journey. To successfully overcome challenges, like those you face whenever you are trying to grasp the attention of your customers, or when you want to stand out more from the competition, you not only need to focus on the growth of your company but your personal growth too. 

For example, as a business owner, you may need to increase your productivity efforts to beat out competitors in a particular industry; so, think about how you can apply this to your own industry. This is because a growth mindset is one where you always see the potential for improvement, and where challenges become learning opportunities instead of overwhelming barriers in your way. Can you think of such challenges, and how you learned from them?

“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed no hope at all.” – Dale Carnegie

Maximizing Your Potential

A growth mindset also means that individuals try to maximize their potential in all senses of the term. So, if you possess this kind of attitude, you are always looking for the biggest and best way to achieve something instead of looking at barriers in your way as something that you can’t get over. When it comes to beating out challenges or overcoming obstacles, those in a growth mindset are interested in finding the bigger picture and what’s going to get them there– not focusing on the opposite. 

In contrast, if you have a fixed mindset, you tend to look at obstacles as a roadblock or something that is going to prevent them from achieving their goals. So, having this growth mindset is truly about learning to maximize your potential and focusing on the ways to do so rather than constricting yourself to the things you feel comfortable with. It’s about getting out of your comfort zone!

Accept Success and Failure

This mindset expects to encounter both successes and failures throughout your path. Individuals who live life with a fixed mindset are not willing to take a chance or even to look at an opportunity for growth simply out of fear of failure. On the other hand, those who embrace growth are willing to look at challenges as opportunities and are eager to try new things, even if they lead to failure. Why? Eeven in terrible experiences, you can always learn something new! Because the growth mindset encourages you to be adaptive, it can greatly improve productivity as you learn to adapt to difficult or challenging circumstances rather than being stuck and stopped right in your way at the mere sight of a challenge.

“Look for the good in every situation, seek the valuable lesson in every setback, look for the solution to every problem. Think and talk continually about your goals.” – Brian Tracy

Increased Motivation and Discipline

A fixed mindset can cause a person to be paralyzed by the fear of failure. In addition, because they do not believe that they have much control over any outcome, many people with this mindset also lack motivation to succeed and to even get themselves started. They also often get discouraged when they don’t see immediate results from their efforts, which can lead them to procrastinate or to simply give up. In addition, many people with this mindset are not motivated to take reasonable risks in dangerous situations, because their perception is that failure has many consequences that are either unavoidable or that could potentially hold them back from any possible success. 

Their thinking tends to be that if they do anything too risky, they will permanently lose what they have worked for and end up as a failed person. Instead, a growth mindset will help you become more disciplined and motivated to work towards the things you want to achieve because you see failure as a way to learn, and you learn to appreciate this opportunity to grow.  In fact, a growth mindset allows people to take calculated risks and to evaluate and revise their initial assumptions as the situation requires. It allows people to accept uncertainty as a natural part of life and to use uncertainty as a tool for growth. 

Your mindset is very important if you want to be a well-performing, highly productive, and focused individual. A growth mindset permits you to take risks by allowing you to consider uncertainty as a natural fact of life, rather than as a problem to be fixed; and to make calculated decisions based on this. It also allows you to be a more enthusiastic person, someone who is interested and dedicated to their success. So get out of the fixed mindset, and instead, focus on expanding yourself by adopting a mindset of growth.

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In recent years the topics of the power of our thoughts and human potential have been studied more and more, both in the lab and real world. These studies have shown undeniable proof of what thought leaders like Wayne Dyer and Louise Hay have always known – our thoughts are incredibly powerful and create the reality through which we experience our lives.

And while changing one’s thoughts to embrace more empowering thought patterns and beliefs can change one’s life in ways they never thought possible, we also know that entertaining the wrong thoughts can lead to self-sabotage, imposter syndrome and missed potential.

There are 3 common phrases that seem harmless on the surface, and yet their acceptance and belief only serve to keep people playing small. 

1. It’s lonely at the top

It’s no secret that human beings are tribal creatures. We were made to live within communities and support each other. In the mind, a community or a tribe means safety. And ultimately survival.

When we buy into the notion that it’s lonely at the top, we activate one of our most primal fears to work against us. This fear of being alone, of having to possibly be rejected and having to reject or let go of those that we love, leads to a fear that we won’t survive on our own. This sets the fear center of the mind (the amygdala) into a proverbial lockdown, where we sabotage our success to maintain the relationships and connections we rely on and need.

Instead: recognize that success is defined on our own terms. And while the journey to success will push us to grow and improve many aspects of ourselves, we can also choose to maintain the relationships that are most important to us in life. Afterall, how we spend every moment is a choice – just as making money and growing a business requires effort, so do the relationships that we care the most about bringing with us on the journey.

“Every thought we think is creating our future.” – Louise Hay

2. Be realistic

Being realistic is the enemy to entrepreneurship and innovation. To be realistic means to put a limitation or ceiling on what you are capable of achieving. And what is realistic depends completely on one’s belief systems about themselves and the world around them.

Society has never in history been moved forward towards the innovation and technological advances that are a standard in our world today by people being realistic. It was once scientifically believed that humans could not run a 4-minute mile. Roger Bannister, however, refused to believe this notion and since he broke the 4-minute mile barrier in 1954, thousands of others around the world have done it since.

It was unrealistic to think that humans could fly across oceans in a metal tube, until the Wright brothers invented the airplanes. Early computer sales people were told that computers were a phase, today you can find one in most every home and business.

When entrepreneurs buy into the notion of being “realistic” they let their fears and limiting beliefs tell them what’s possible. Instead: believe in the extraordinary and your potential to create it!

3. If I am grateful for what I have, I’ll lose motivation to achieve more

Experiencing gratitude for what you have and what you have achieved will not leads to complacency or a lack of motivation to continue to grow. In fact, gratitude does quite the opposite!

Our unconscious minds, specifically the Reticular Activating System, is designed to seek more of what we focus on. When we focus on making money, we are continually searching for more ways to make money. When we focus on gratitude, we unconsciously search for more ways to be grateful or more things to be grateful for. Therefore, the more gratitude we experience, the more motivation we’ll have to continue to grow and achieve.

“Nothing can harm you as much as your own thoughts unguarded.” – Buddha

In fact, neuroscientist Andrew Huberman from Stanford University shares that by celebrating our wins and practicing gratitude leads to having more overall energy. When we are constantly in a hustle mode, always striving to achieve more and more, our bodies continue to produce cortisol, adrenaline and noradrenaline – a combination of hormones that is known to deplete our mental and physical energy in the body. If you’ve ever experienced a hit of adrenaline (whether jumping out of a plane or dealing with an emergency) you know this to be true – while you may experience an initial hit of clarity, focus, energy and strength, as soon as the adrenaline inducing event is over you find yourself exhausted.

Dopamine and serotonin on the other hand buffer the effects of these stress hormones so we can experience true limitlessness. Dopamine is released in the body when we celebrate our wins, both big and small. Serotonin is released when we experience and feel grateful for anything in life.

Moving forward, start celebrating your daily wins and find time to practice gratitude for what you already have so you can ride the wave of energy and motivation to your next win, and the one after that!

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What verb tense is your mind spending most of its time in – present, past or future? How about the members of your team – what time frame are their minds working in? You might consider those questions to be a bit weird or out there, but if you stop and examine the nature of your language and the quality of your thinking, you may find they’re more relevant than you’d initially think.

If you want to examine it, start by paying attention to the language you and your team members are using. Is it reflective of minds being in the past, the present or the future? Here are some clues to listen for.

If you hear a lot of discussion about the way things were before COVID-19 disrupted everything then you or your team are having trouble letting go of the past. Tip off phrases include, “I wish that…,” “I miss…,” and “I’m sorry that…” Thinking back to the past can be a source of energy and motivation when we’re reflecting on peak experiences or how to apply lessons learned. There’s a big difference though between reflecting and ruminating. When we ruminate, we stew. The ancient root of the word actually means to “chew over.” The sense of loss or regret that comes from spending too much time and attention chewing over the past can mire you in the mental and emotional muck that keeps you from taking constructive action in the present.

The flip side of being stuck in the muck on the way things were is freaking out about the way things might be. This is what happens when folks start catastrophizing about things that haven’t happened yet and may not ever happen. The mind can spin out of control into what Richard Carlson and Joseph Bailey in their classic book, Slowing Down to the Speed of Life, called thought attacks. When you start hearing language (either in your own head or from the mouths of others) like, “I’m worried that…,” “I’m nervous about…,” and “I’m overwhelmed by…,” those are clues that you or your team members are over indexing on the future tense. Anxiety, fear and dread are the kinds of emotions that flow from that time frame of mind.

And, as I wrote about last week, your feelings flow from your thinking and the actions that lead to results (positive or negative) flow from the emotional state of feelings. That’s why it’s so important to pay attention to the connection between leadership and the time frames of mind. Clearly, the only verb tense in which anything can get done is the present tense, so, as a leader, that’s where you want your team to direct most of their thinking, time and attention. That’s not to say that you’re not working on preparing for and creating the future. It is to say that you’re making strong connections between what’s done today and what happens tomorrow. As Gandhi wrote, “In regard to any action, one must know the result that is expected to follow.”

Focusing your leadership on the present tense and how it creates the future gives you and your team a sense of agency and control. One way to do that is to regularly ask, coach and lead around the question, “What can we or should we be working on or doing today to put us in a better position one month from now, three months from now or six months from now?” Before you ask the question, you might push the mental reset button by asking everyone to clear their mental chatter by taking three deep breaths. But before you do either of those, check in with yourself. What time of frame of mind are you in? If you need to make your own adjustment, now is a great time to do it.

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Success Mindsets

RYAN GOTTFREDSON begins his book Success Mindsets, with the question, “Is your thinking the best way to think?” It is an extremely important question to ask and one that rarely gets asked. It’s easy to overlook this question because if I thought something was wrong in the way I thought, I would change it—maybe. After all, we’re pretty comfortable with our own thoughts. We all think we are right.

While you may be reluctant to see to admit it, the thing that stands between where you currently are and the greater success in your life, work, and leadership is yourself—in particular, your thinking that your thinking is the best way to think. But the reality is that if you want to go from your current state to a more successful state, you must think about and see the world in new, different, and better ways.

How we show up in the world, how we experience the world, and how we respond to it is a reflection of our thinking. When we think differently, we behave differently. Behind our behaviors is our mindset. It comes down to our mindset. Our mindset is the filter through which we view our environment and, subsequently, what is going on inside of us—our thinking and emotions.

Mindset PyramidAs the pyramid at the right suggests, “if our current thinking, learning, and behaviors are not generating the success we want, we need to shift our focus from ‘fixing’ or changing our thinking, learning, and behaviors to the level below: our mindsets.” We have to get behind what drives everything we think and do.

So, if mindsets are so powerful, Gottfredson asks, “What mindsets do I need to have to be more successful?” He relates an example of dissatisfaction in his own life and concludes with an understanding that his mindset was largely negative. He began to realize that his general “funk and perceived lack of success was not because of the organizations that I worked for and the people within. Rather, I had negative mindsets that were driving me to operate in ways that limited myself.”

Gottfredson provides a framework for us to begin thinking about our own mindsets. By bringing together research on mindsets from various sources, he has assembled four sets of mindsets that we need to be aware of and evaluate our place along the continuum of each. They are fixed/growth mindsets, open/closed mindsets, prevention/promotion mindsets, and inward/outward mindsets. (Each are describe in more detail here.)

4 Mindsets

Success Mindsets covers each of these in detail and explores ways to improve in each area. In addition, he has developed an assessment to help you better understand each of these mindsets, find out where you stand on each, and ways to improve.

An unhealthy mindset is at the core of most of our issues. If we are “blind to our mindsets, we will misdiagnose our problems, treat them only at the surface level, and continue to be frustrated.”

Think of some of the most common organizational problems:
• Poor leadership and management
• Inability to effectively initiate and navigate change
• Lack of inclusion
• Low employee morale and effectiveness
At the root of each of these issues lies negative mindsets.

For most of us—of the thousands of people that have taken Gottfredson’s assessment, that’s about 95%—we tend to function on the negative side of at least some of the four sets of mindsets. But we can improve—change our mindset—with some conscious effort.

We come by our mindsets for the most part unconsciously. From our experiences, our mind automatically forms conclusions about the world and how we should react to it. Those conclusions are not often logical or as informed as they should be. Over time we develop a mindset—a way of looking at the world—that is based on those assumptions repeated over time. Depending on our environment those habitual ways of thinking become our mindsets that either do or don’t serve us well. It is in our best interest to look at our mindsets and ask if they reflect the kind of person we wish to be going forward. Success Mindsets helps us to do just that.

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Key to Effective Leadership Reinventing You

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Kyle Cease was interviewed by Ed Mylett in a podcast and said, “I like to do things that are a WIN, WIN, WIN. Does it expand my soul, do I feel growth, am I raising the consciousness and growth of the planet? This is me in full purpose.” I love how he talks about choosing the Win, Win, Win aspect. The first win is am I doing what I fully love in life? The second win is does it help my fellow man? The third win is does it transform the world using my super power?

To be an entrepreneur is a gift to the world and to empower other people is so sweet, but to transform the world is the crème de le crème or the icing on the cake! How do I unleash my superpower for the greater good? Kobe Bryant is a great example. He is remembered for the words he spoke and for his Mamba Mentality. He lived and breathed it and spoke about it.

“When you make a choice and say, ‘Come hell or high water, I am going to be this, then you should not be surprised when you are that. It should not be something that is intoxicating or out of character because you have seen this moment for so long that … when that moment comes, of course it is here because it has been here the whole time, because it has been [in your mind] the whole time.”

Our superpower stems from our mindset being fixed. Ever notice superheroes just never give up? What is different about your mindset and about the words you speak?  People will remember you for the vision you cast, the impact you create and the contribution you leave behind. People will also remember you for the words you spoke that inspired us in a moment we most needed it. 

We all want to be remembered, don’t we? Transforming the world is an even greater gift. We all have the capacity to do it within ourselves. Sometimes we have to stretch our capacity first. 

Transformation all begins in the mindset of the individual. It takes time and planning to cast a vision. If you never take the time to create it, you won’t have a legacy. You have to create the largest vision of your life. I am not just hear to survive, meet basic needs, but to thrive and dominate my industry. Think bigger, broader, more brilliantly. Just doing business is tunnel vision. You need to see wide and far to think globally how do you want to impact the planet?

Here are the 3 steps to step into the greatest you can be:

1. Sharpen your mind

Here is a little exercise you can try on for size. I completed the exercise myself and found it had a profound impact on me.  Allow yourself to sit in a room with movers and shakers and listen to their vision. Attend a local mastermind with entrepreneurs who are passionate about their causes. Whether it is ending poverty, providing water in Africa or who knows what the very passion in the room will stir up your thinking.

I loved to watch a powerful entrepreneur formulate her vision to end world hunger. When she recognized how big it was, she went after an even bigger solution. She said if we can’t get enough contributors then we will need to go after an endowment. She was solving her own problem of how to make it happen.

Entrepreneurs have a beautiful mindset of how to be a change agent. Now that is inspiring. Iron sharpens iron and practicing being present with powerful people will sharpen your own vision. When you cast a higher vision, you catch more fish. The world responds to business men and women who give back to the planet. 

2. Reflect on your last day alive

This simply requires you to sit in a room all by yourself and be still. I like to call it the Three Most Keen Insights. You are going to project yourself forward to the last day of your life on Earth and reflect back. You will want to have a journal and a pen with you. Consider it is the last day of your life and you are being asked a question. The question is was your life a complete success?

If not, what are three things you wish you had done? These will be key in knowing what your deepest wishes are. Maybe you wish you took more risks or overcame a fear you have. Maybe you wish you used your talents more wisely and feel you could have stewarded them better. Maybe you wish you took better care of your health so you had the energy to impact the world. 

Did you go all in with this precious gift of life you were given? Write down three insights and reflect over your life and your purpose. Why not? Think about this now so your whole life can be a fulfilling journey. Contributing to the world at a higher level is groundbreaking. What do you want to be remembered for?

“I advise you to say your dream is possible, to overcome all inconveniences, ignore all the hassles and to take a running leap through the hoop even if it is in flames.” – Les Brown

3. Master distraction

One of the biggest enemies to master is distraction. Life is full of distractions to completing the one thing you were put here to do. Make a list of your major distractions and consider how you will overcome them. Your contribution is so much more important than anything else.

One of the top keys to success is to realize what is blocking you or stopping you from fulfilling your lifelong vision. You must take all your energy and master yourself. You are the hero of your own story and right now this planet can use a few more superheroes. Live your life fully unleashed so you can say this is me UNLEASHED in FULL purpose!

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James Allen once said “You are today where your thoughts have brought you; you will be tomorrow where your thoughts take you”. Mind Power is a fascinating topic and those that take the time to read and explore how their thoughts affect their actions and essentially, their life – can use this crucial information in changing or focusing their thoughts and beliefs in order to change their life.

The basic premise is that our thoughts create our actions. This is true in all areas of our life – our mental health, our physical health, our beliefs and attitudes. Take the example of Stress.

What is Stress?

Stress is defined as the body’s reaction to a change that requires a physical, mental or emotional adjustment or response. The stress can be from starting a new job, the loss of a loved one, having financial challenges in your life, taking care of a loved one that is unwell, being in an unhealthy relationship, etc. All these situations involve some kind of physical action, mental thought or emotional feeling that we experience. When this stress is not managed well, it can lead to serious health conditions such as high blood pressure, diabetes, etc.

This is a good example as it simply shows how having a specific thought can end up leading to a physical condition. The power the mind – when used incorrectly, can lead to serious consequences. Your thoughts will manifest itself in your life. This is true whether you are paying attention to your thoughts or not.

Placebo Effect

A good example of this is the placebo effect. This term refers to the case where people are given placebos in clinical trials often experiencing the effects caused by the actual medication itself. They believe that they are taking the medication and thus they start to feel the effects of that medication. However, in reality, their placebo may have simply been a pill made of 100% sugar. This is a good illustration on how our thoughts create our reality and the power of the mind and how it can affect your physical well-being.

Positive vs Negative Attitude

There are more and more studies that have shown how mind power affects your health. Patients undergoing the same medical surgery, but with different attitudes, having dramatically different results. Patients with a positive attitude going into the surgery – often had a more successful recovery than those patients that went in with a negative attitude.

This is another example of how our thoughts affect our physical health. Once again, Mind Power and its effect on how your body will heal. Learning to use the power of your mind is important and essential in order to live a good life.

How Do You Use the Power of the mind?

There are some simple steps/techniques that you need to focus on:

Have a clear goal – it should be clear and precise 
Focus your mental actions and your physical actions on achieving that goal

Be Clear and Specific with Your Goal

You want a job/business – what kind of job? Full time, part time? What hours do you want to work? What salary or profit do you want to make? Be specific. Saying a ‘lot of money’ is not being specific. Exactly how much do you want to make – 60 thousand? 100 thousand dollars?

The more specific you are – the clearer the message is to your subconscious mind and the more likely you are going to attract the type of job/business that you desire. Remember, in order for Mind Power to work for you – you need to be clear and specific. Now it does not stop with simply the thought process.

Take Action

Look out for opportunities – do not dismiss any small opportunity that comes your way. Be alert for these signs – and take action. Perhaps your friend mentions that he saw an opening in the paper for an interesting position, perhaps your old manager emails you to see how you’ve been – these could very well be the disguised opportunities. Be on alert so that you recognize them and take the action you need to do achieve your goal.

We Can Do This

You don’t need a college or university degree to make this happen. This is simply working with the power of your mind so that you can achieve anything you set your mind to – big or small goals. It works – it’s been proven to work. Why not get on board and start making the changes you need to in order to live the best life possible?

This is how mind power works and when you work with mind power correctly you begin to create the changes you want. Mind power works and it can work for you so work with your mind power every day. Apply mind power correctly and you’ll enjoy greater success.

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